As a business owner, there's no greater moment than when your products are flying off the shelves.
This is bound to happen in the natural course of running a business, but sometimes you want to increase those sales greatly within a short time. Perhaps you've perishable stock that you need to offload urgently before it goes to waste. Or maybe you're behind on your sales goals and need to meet them before the year ends.
Regardless of your reasons, increasing sales fast requires some work. Eager to learn how to increase sales quickly?
Run a Crazy Promotion
Ever been out running errands or browsing the web and came across a business running a sale that seemed too good to be true? Maybe it was a buy one get one free (BOGO) kind of promotion. If you're anything like the average consumer, you probably jumped on the offer, even if it was an item that you didn't really need.
That's the power of running an irresistible promotion. You can also use the same strategy to generate more sales quickly.
However, don't just run such a promotion because it's known to yield immediate results. You must consider the nature of your product, your margins, and other fundamentals.
For example, if your business sells backup generators, it doesn't make sense to run a BOGO promotion since not many consumers are going to be interested in having two backup generators. Maybe they don't even experience blackouts that often and aren't going to see the need to purchase a backup generator in the first place. Plus, it doesn't make economic sense for the business.
In that case, a price cut would be more appealing to your target consumers. Backup generators don't come cheap, so customers might be interested in making a purchase if they think they'd be making a great saving.
Run a PPC Advertising Campaign
If you're among the 63 percent of businesses that invest in SEO, you understand the power of search engines in sales generation. Websites that rank highly on Google, for instance, get more organic traffic, which can be converted into sales.
SEO, though, isn't a walk in the park. There are thousands of businesses competing for the top search engine results, let alone a spot anywhere on the first page. And, even if you're on top of the results, there's no guarantee you'll be there tomorrow.
This is where pay-per-click advertising comes in handy.
PPC gives your business the power to shoot right to the top of search engine pages. Your ads will get greater visibility and as a result, can generate more traffic to your website. The sweet part is you'll only pay for the ad after a user has clicked on it.
That being said, a PPC campaign requires precise optimization. You must use the best keywords; otherwise, your ads may fail to show up when your target customers are conducting relevant searches on Google or other search engines.
You can hire a PPC specialist to design and implement the campaign for your business. But, if you want to take the DIY approach, be sure to take a PPC ads training course to upgrade your knowledge. Check out https://falcondigitalmarketing.com/ppc-ads-training-course/ to learn more.
In addition to PPC ads, you can also utilize other forms of digital advertising, such as social medial advertising.
Offer Same Day Delivery
Did you know 68 percent of online shoppers are more inclined to make an order if it is delivered on the same day? In fact, a good number of these customers will even pay more provided same-day shipping is guaranteed.
So, if you are an eCommerce business and you don't offer fast shipping, it's high time you switched things. This is especially important if you're looking for a big sales increase.
But don't expect to see any significant results if you're going to silently introduce the same-day shipping option. It will take time for your regular customers to notice.
Instead, introduce it with a bang. Shoot an email to all your current customers and let them know that same-day shipping is now available. In fact, sweeten the deal by offering a discount to the first 100 (or any number that's suitable for you) customers.
Placing a banner on the homepage of your eCommerce website will also go a long way in spreading awareness among your customers.
Hire More Sales Reps
If your business model is heavily reliant on sales reps, expanding your team can help your business make more sales.
Let's say you're an insurance agency, for example. Your insurance sales agents play a key role in customer acquisition. If an agent is securing five customers a month, hiring more agents will naturally lead to the acquisition of more customers for your agency.
Before you start recruiting, though, ensure you've assessed the long-term impact the new agents will have on your operating costs. Will their addition to the business justify keeping them on your payroll after you've achieved your objective of increasing sales quickly? If not, consider hiring new agents on short-term contracts.
Who doesn't like a freebie? Certainly not any of your customers!
Whether it's a branded mug, umbrella, cap, t-shirt, or cookie, most of your customers won't turn down the opportunity to get one. You just need to tie the freebie to a purchase and you'll likely see your sales skyrocket.
Although freebies have high success rates when it comes to pushing sales, ensure you're offering items that add value to your customers. If most of your customers are Gen Zers, for example, it's no use offering them umbrellas or mugs. Items like flash drives or USB-C cables will work better.
How to Increase Sales Fast Made Easy
Sales are the lifeblood of every business. If customers aren't buying what you're selling, you have no business. And if you aren't selling enough, you won't make good profits.
With this guide on how to increase sales quickly, you now have some useful strategies you can use to get that sales chart trending upwards.
Browse our blog for more sales and marketing advice.