It's not easy to run a marketing campaign when you don't have experience. You may be able to talk intelligently about your offering, but it's another skill to distill that information into a format that customers can understand.
But it's not cheap to hire a marketer on your team. That's why so many companies hire marketing agencies to advertise their company online.
However, it's not always easy to hire one when you have more than 7,700 options in the United States alone to choose from.
Finding the best marketing agency is critical if you're interested in growing your brand's presence and getting new customers. Follow the steps below to find the best digital marketing for your business.
Determine Your Marketing Goals
There's more than one way to get results in the digital marketing industry. There are many marketing channels and ways to advertise yourself on the internet. Some cost money to get done, while others will be free outside of your marketing costs.
That's why you need to determine your marketing goals before you search for a marketing company. Doing this will give you what you need to know to find a company with the skill for your unique needs.
Here are some of the channels you can use for marketing:
- Social media marketing on social media websites
- SEO for free organic search traffic
- PPC marketing for immediate results
- Influencer marketing if you want to connect to social media users
- Video marketing to explain your product and customer problems
Each of these has pros and cons, so be sure you understand them.
Research Potential Agencies
Once you determine your marketing goals and avenues, you'll need to find marketing companies for the job. Here are some things to consider during your search.
Ask Your Network
Asking your business network for recommendations is a great way to find a marketing partner. The chances are good that you know people in your industry. Those people will likely already have marketing partners who they know get results.
Search on Google
Google search is another great way to find a marketing services company. You can stay local and find regional marketing companies to get help. You can also perform a general search to find national companies.
The good thing about this is that you can also read reviews to help make your decision.
Look for Industry Experience
Even if a general marketing company can handle your needs, they may not be the best choice. There may be things in your industry that are less known, and an inexperienced marketing company won't understand them. Working with a partner with industry experience solves this problem and will get you the help you need.
Compare Pricing and Services
Once you have a list of agencies you believe are worth hiring, the next step is to compare pricing. The chances are good that you'll find a wide range of pricing options, so you'll need to do a lot of research in this step.
To start, figure out which services you need. There are different individual services for the different marketing methods out there. See what goes into each one and which companies offer those exact services.
Once you flesh this information out, see what each company charges for those services. Your goal is to get quotes from every company and compare them.
You don't want to pay too little money and get poor service. But at the same time, you don't want to overpay and not get enough value.
Get Proposals and Presentations
Once you get a better idea of the prices you'll pay for services, it's time to get exact quotes for services. Your needs may be unique, so you may not be able to see the actual pricing upfront.
Many marketing companies will put together proposals for the companies thinking of hiring them. They'll cover the services they offer, the cost, and the process used to deliver results.
Here are some things to look for in a proposal:
- Timeframe to see the results
- Work to be done every week
- Exact services offered for the price
- Experts who will be working on your project
- How the plan will help you grow
Use these proposals to gauge how much effort a marketing agency will put into your work. You want to work with a marketing firm that will take things seriously and not cut corners when trying to produce results.
Reading proposals will also tell you more about how thorough a company is. Do they think things out and commit to a course of action, or just wing it?
Determine Reporting Capabilities
Communication is critical when dealing with a marketing agency. You're giving them a lot of money to get results. If you're using paid ads, you're giving them even more.
You don't want to hire a company that doesn't communicate well. You should expect regular updates about the progress and be able to reach someone for help promptly.
Ideally, you should get reports every week. This report should contain target KPIs, work done, and any other relevant information about your marketing campaigns.
Getting someone to return your call quickly is also critical. You should hear back from someone in under 24 hours. Even if you don't get an answer to your question, you should get confirmation that someone has read your communication and is working on getting you an answer.
Start Your Search for the Best Marketing Agency Today
It's not easy to build a large business without marketing. There is more competition than ever, no matter your industry. If you don't have any plan to grow, you'll stagnate and fail.
That's where the best marketing agency can help. The right digital marketing services will look at your business and industry and create a plan for growth. Start looking to find the best marketing company for your needs.
Do you want more tips that every small business owner needs to know? Read more informative posts on the blog.